We hope this collaboration will bring positivity and inspiration to our millions of fans across Asia,” said Fantagio, agency of ASTRO.Ītome recently expanded into the Philippines, partnering with over 50+ online and offline retailers, including Agoda, Victoria’s Secret, Timex, Puma Select, Asus, New Era Caps, Giordano, Watch Republic and Timberland, across key shopping categories such as fashion, beauty, lifestyle and home and living. ASTRO is a group that wants to seek to inspire, connect and grow with their fans through music, and fits well with their direction.
Atome is a brand that empowers young consumers to pursue their aspirations and passions. “We’re thrilled for ASTRO to be Atome’s new global brand ambassador. The regional campaign will be a 360-degree campaign with a series of online and offline interactive challenges, activities and promotions until the end of the year.
ASTRO member Cha Eun-Woo has also starred in hit Korean dramas such as True Beauty, Rookie Historian Goo Hae-ryung and My ID is Gangnam Beauty.Īs Atome’s global brand ambassador, ASTRO will also headline Atome’s upcoming holiday shopping campaign, #OwnTheExtraordinary, starting today and lasting until the end of the year. The group recently released their eighth Mini album “Switch On” in August with the music video of the title song “After Midnight” garnering over 30 million views on YouTube and winning notable recognitions from “Music Bank”, “Show! Music Core”, “The Show” and “Show Champion”. Since their debut, ASTRO has gained rapid popularity among Gen Z and millennials fans in Asia, amassing over tens of millions of followers across social media platforms. © Provided by LionhearTVįormed in 2016, ASTRO is one of the most popular South Korean music groups and comprises six members: MJ, JinJin, Cha Eun-Woo, Moon Bin, Rocky and Yoon San-Ha.
Atome, Asia’s leading buy now pay later brand, today announced K-pop group ASTRO as its global brand ambassador.
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